I agree with j cole. Just because people have things going on in their lives that makes it difficult to play doesn't mean it's hard to get. I think it's a happy-medium for casuals and hardcore players. If it's to easy the hardcore players won't really have the fun experience they're looking for, while the casuals can get to max level within a week or two. For some reason a lot of people expect they should be reaching max level or handed all the rewards week 1. I don't really understand it as its a game, you're supposed to play to earn things (not talking about rng) and it's not supposed to happen right away. EDIT: and to be honest, as a hardcore player I thought it was way to easy to reach 34. I'm okay with it, it is what it is, but that's my personal opinion.