Yes content costs money, but 80% of that content is now complete. The sandbox, AI routines, art and sound assets were all done when the base game came out. The DLC and expansions that will come thereafter will use those same assets making the actual work on them much easier. Unfortunatly we do not see this back in the amount of content that was contained within TDB, and I doubt HoW will be any different. And no you should not compare the time played with money spend, you pay for the amount content, your time is just another resource you spend at the game. Dont get me wrong I like this game but I feel that Bungie is losing its touch with the playerbase.