First off, I can already tell by your username that you're biased to believe that "wort" isn't a big deal. Well, it isn't a big deal. Wort isn't a big deal because it's just a dumb word that got spread around like a wild fire and people like you made it a big deal. That's a statement that can be said to be true fr just about any gimmick. dam u str8 bby grl was a funny meme until it got overused and just annoying. Take for instance the "mere exposure effect". The mere exposure effect is a psychological term that is described as basically, the more you are exposed to something, the more you are attached to it. That means your feelings for it are stronger, Therefore naturally, people like us will shun the idea of gimmicks, whereas people like you will cling on to it.