In order to gain new addicts, Bungie will reset their current addicts back to zero. This game has to be approachable for new blood, or the revenues from Destiny would not grow. Leveling for newbs will be easier, despite Bungie's apology to the hardcore players. A player's ego must be rubbed with positive reassurance, basically stating that they are a true bad ass, just like everyone else. Hence the consistent positive reinforcement by score numbers, brightly flashing across the screen to pat you on the head, yet rewards are randomly given freely. Exotics might go untouched, but your raid weapons and legendaries will be obsolete as soon as the House of Wolves drops. An artificial gold rush is in order, after months of starvation. The rats must be eager to feed off whatever meager bits of nourishment are divided out. Feast or famine. This is how you get players addicted, an exasperating high after a long low.