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Edited by YellowFlash01:
9/20/2013 3:31:15 PM
23
How the hell did Rockstar spend $150 million on marketing for GTA V?
I mean I rarely saw any trallers of GTA V when it was anounced. I remember the Halo 3 marketing which was insane. You could see Halo 3 trailers everywhere on cinemas and television.
Discuss/
English
#Gaming
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Funny thing was that there was a leak about the game a while back and even they had a logo and trailer of the game. Then they took it all down and did the old "We dunno what you're talking about. GTAV? No no, we're not"
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I didn't know it existed until people were going "8 days, guys." I think I learned two days before.
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During sunday football the week of the release I saw lots of commercials for GTA V. Like every commercial section.
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You must not watch a lot of TV. I see trailers all the time. Then again, depending on what you watch you may or may not see it. The bulk of the commercials I saw were on AMC (During Breaking Bad), FX and TBS. You're not gonna see much if you watch say, ESPN, Cartoon Network or CBS.
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5 Repliesthere wasn't a lot of stuff on tv, but there was a ton of signs, everywhere.
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I see it on TV at least 3 times a day, it's been like that for months.
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Doesn't GTA sort of promote itself via word of mouth?
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Edited by Ttasmmv: 9/23/2013 8:39:28 AMWhat a horrible game. They shouldn't be allowed to publicly advertise it.
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13 RepliesTv? Cinema? You're not thinking global. :)
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Lots and lots of posters. Seriously, there are at least a hundred scattered throughout Dallas.
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17 RepliesEdited by Permaban: 9/22/2013 6:14:00 PMIt is to my understanding that they made $200 million in eight ours upon releasing so there is a profit of $50 million right there. Sounds like a successful marketing campaign to me.
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1 minute of tv time...1 million dollars.
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6 RepliesPerfect ratings aren't cheap.
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I saw a photograph of three super massive posters stuck onto the entire side of a massive sky scraper. I saw like actual GTA V advertisement blimps in the air, plastered onto the side of air planes, trains, trams and busses (for some reason the yellow trams don't have product placements but the green ones do makes no sense :/) and posters all over gaming stores like HMV and Game Stop and massive billboards with it plastered on. I also saw some adverts for it on both the internet and on the Xbox 360 dashboard as well as gameplay adverts and gameplay introductions on You Tube. They definitely did spend $150 million US on targeted marketing. Targeted marketing being the most effective method of marketing because it's a video game so applies to a less wide audience than other products because it's an offensive video game unsuitable for <13 not that that would stop them and unsuitable for fully casual gamers, although semi-suitable for between casual and intermediate games and fully suitable for intermediate gamers, hard core gamers and in-between intermediate and hard core gamers... $150 million US well-spent I say after all the profit they're still raking in...
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6 RepliesIn Britain, I have never seen a video game trailer. Except for a shortened version of that live action Reach one.
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Edited by Xmark120: 9/22/2013 6:17:37 PMI haven't seen a GTA 5 trailer on any German program. I believe that Germany has dropped them almost entirely, in the past decade. I've seen a lot of GTA: San Andreas and Halo 2 trailers, though. Now that I think about it, the golden era of video game commercials, on German programs, was probably in the PS1's and N64's time. After that, they started to become rare.
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It was probably heavily advertise in city's downtown billboards and stuff
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23 RepliesThe whole game cost $150 million to make, not just the advertising.
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4 Replies
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2 RepliesI saw trailers everywhere and sponsorships and advertisements. Everywhere.
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You didn't see many adverts on TV or Cinema? They must have done no marketing then. /OPlologic
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Edited by Noshotskill: 9/20/2013 10:42:06 PMMarketing is everything that promotes the game. That means Rockstar paid to have GTAV advertisements on a bunch of websites, TV commercials, certain networks having people talk about the game on air, in magazines, and I'm sure even some radio stations were paid. You do realize you can pay Google to have your videos on the front page, right? And I know GTA trailers/gameplay were commonly found there.
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Marketing isn't just trailers mate.
