The Battleborn emblem was for purchases between March 28th and April 4th at 11:59 PST.
If you ordered from the Bungie store during this period then you would receive an email containing the code to be entered at Bungie.net/coderedemption
If you did not receive a code then please contact
https://bungiestore.com/pages/customer-service
The "any order including a code" refers to items that come with emblems such as Pins and soundtracks.
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Thank you. This explains it all.