The point is that you can't prove it. In an industry specifically built around player engagement and retention show me that that is happening. Show me that when a company is firing employees and has massive revenue misses that this successful. At one time maybe, but the object of the game is to continue that company. That is all I asked. Signs of a failing company 101 Declining revenue and profits Frequent layoffs Poor product or service Loss of Key personnel Inefficient Operations (delays) Failure to Innovate Market Share Loss Leadership changes Unrealistic promises Yes, the money matters. Unless you live in a world where you grow your own potatoes and fish for your food everyday, it absolutely matters. Why do you think people talk about Eververse all the time. Bungie is not getting government grants. Bungie is not a charity and SNE has shareholders, which want one thing...a high stock price and to make sure they get their dividends. A final word, there is no reason to swear. I am asking you a simple question and now you want to go into name calling. I have never once called you a name and I have been respectful, yet firm. Now, the reason you do this is usually because of a lack of emotional self control, anger, and the insecurities you have. The majority of posts you make attack someone else in an effort to intimidate them. Represent yourself properly.