Download xbox smartglass.
Search "Destiny: The Taken King"
Click & make sure its the $40 one.
Purchase.
I did this a few days ago and it worked fine.
English
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40 dollar version not available
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https://store.xbox.com/en-US/Xbox-One/Bundle/Destiny-The-Taken-King/ca85276b-8399-49d4-9bbe-426e53f17d4d try this.
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That is for the One. OP I believe is on 360.
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I'll test it out