I think it's a third degree;
"We will use your tv as well. For gaming."
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Now Sony advertises their console as a gaming machine, but what will happen in two years when games run at 30FPS 720 same as last gen? What would be the selling point then? If you ask me, Microsoft did the right thing by working on the features that will be the selling point of the console in 2-3 years from now while sony will have to work on implementing features XBone already had.