I think it's a bit misplaced to complain about [i]end game content[/i] being for [i]end game players[/i] only. For newer players, there are all of the new seasonal activities to play. On top of that, most casual players will not have completed all of the story quests, exotic quests, etc. By the time they finish those, they are dedicated enough to be able to tackle the end game, especially with some help from a sherpa.