It seems so obvious right? Focus on bringing in new people that catering to the 0.0001% of hardcores that are dwindling anyway. Yet they still don't get it, hence the new dungeon being in contest mode for 48 hours.
I mean, the game is on life support anyway so it's too late now but it would have been nice to do these things beforehand but instead we had the "bring challenge back to destiny" game director and head streamer -blam!-.
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Raids focus on 10 to 12% of players and thats the smallest amount when it comes to the PvE community. Most people who arent F2P dont actually care and play the game instead of complaining that theyre bad at it.