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7/5/2015 1:07:30 PM
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Bungie Paying Famous Gamers Be Compliant

With this leak shared on popular image website Imgur by a user named AgriosEndendros, depicted is the then-proposed Red Bull and Destiny partnership for 2015. http://www.tweaktown.com/image.php?image=imagescdn.tweaktown.com/news/4/6/46109_052_destiny-red-bull-marketing-plan-leaked-paying-gamers-nice_full.jpg What you're reading here is the plan to ensure gamers must purchase specialty Red Bull cans in order to unlock 30 minute windows of XP gain and a new Destiny mission, which we shared news on recently. Want more bonus XP? You're going to need to buy another can. [b]An interesting part of this leaked document is slide number 5, which is about the "360* Marketing Campaign" and outlines the fact that there has been "300+ Opinion leader Kits seeded." In non-marketing terms, this means that people who are likely of strong opinions or influence (often people ranked high on the social or online ladder) have been sent some special information and possibly compensation in order to ensure they are always positive about this campaign.[/b] Also shared in this Reddit thread by user ecto88mph, it opened the eyes of a Destiny follower; "Wow that would explain the people blindly defending this crap". Coming from a marketing background, it's not too uncommon to see company representatives 'play nice' with 'highly ranked' people in target communities, but it's not often that information like this is leaked. Make this known. You're Welcome B)
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#feedback

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  • Nothing new. It is well know companies pay off high profile You Tubers. Levelcrap and his life partner Matimio are both whores for DICE and EA.

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  • Bahaha thanks for the deets. Didnt know what the redbull bs was. Someone needs to make a code generator to hack the red bull scam. Considering the amount of children playing this game its irresponsible of Destiny to demand it customers to buy this product. Energy drink deaths happen year round. More dangerous than weed. Give me xp for lighting up then too:)

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    2 Risposte
    • It's marketing. Cod and Wow had gaming fuel and I'm pretty sure halo did as well. The dark knight had Mountain Dew cans on it. What is the big deal...

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    • [quote] Coming from a marketing background, it's not too uncommon to see company representatives 'play nice' with 'highly ranked' people in target communities, but it's not often that information like this is leaked.[/quote] So if its fairly common, what's the point of this thread? People complain all the time about squeakers in CoD - rated M. Squeakers play gta v - rated M. Destiny - rated T. Why are we outraged about stuff that other companies do? Why is Destiny held to different standards? [spoiler]because we're just trying so damn hard to find [i]any[/i] to hate[/spoiler]

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      • The people "seeded" are the same one you will hear blabbering in the community outreach, or whatever deej calls them, fluff posts. Basically the video game version of payola-plugola.

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        • Another strike against bungie

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        • Blame the sellout bloggers/streamers, not the business.

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