Customers of all live products need to be at least somewhat in the know.
Customers don't need to know that the system is down because Janet in accounting spilled coffee on the server, but customers need an email or a message that looks something like this:
"Hello all,
We realize the system isn't working right now.
Some of you may be experiencing serious issues with both connectivity and functionality.
We are working as quickly as we can to resolve the issue and expect it to be resolved in [Insert Ludicrous Amount of Time That You Shouldn't Need but Can Have as a Buffer Zone].
We will update you as the situation progresses.
Sorry for any inconvenience."
The problem with your car analogy is that cars don't change over time unless they're actively fighting Decepticons.
No one buys a car expecting it to be anything other than the car, unless the salesman tells them otherwise.
If it is sold to them and it is broken or not fully functional, you can be sure that customer will return the car and complain until the issues are resolved.
No car company releases an electronic message that changes a car's functionality
I am not saying Bungie has to constantly keep customers updated (or really even do anything, I will show you below), but a list of known bugs would keep the community satisfied that at least the problems are known even if they aren't being actively addressed. I'll give you an example of a once a week post.
Intro:
"Greetings Guardians,
We have seen your posts on the forums and have compiled a list of the known bugs and issues you have brought to our attention:
[Insert List of Problems]. These are being investigated slowly but surely, and we apologize for any inconvenience these bugs are causing you.
There is also a huge push for changes in the gaming universe of Destiny. I have compiled some of the more common suggestions here:
[Insert List Here]
None of these things will be fixable overnight, but we wanted to shed some light on the fact that we are looking at them and considering our options and the player experience. Known bugs are going to take priority over other improvements just to be sure the game is functioning as intended.
In the weekly update, I will post this week's priorities and discuss what the developers are currently focusing on"
Week 1:
"Greetings Guardians
[Whatever updates]
This week we are focusing on a specific problem on the [link to bug list], dealing with players being teleported with templar shields.
This is suspected to be an issue with [character loading, inventory loading, error handling, etc.] and we will be actively tweaking and testing with this issue. An update on progress will come with the next weekly update"
They might be able to do more than one a week (hopefully), but in the very least the playerbase will know that their cries are heard.
This isn't necessary from a business perspective. It adds no value to the product. However, it helps the company's reputation of being honest and hardworking, and makes it so their official forums aren't an endless hate/rage dump
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I'm curious to know if the organization you work for is this openly verbose about the issues that plague their software system. I'm also curious to know if it is an enterprise level software system that costs thousands of dollars to license, rather than entertainment software that you pay a nominal fee for and you only pay for once. That aside, I too would like transparency, but it's just not that easy, the customer base is massive here, and they can be very vocal. Many enterprise level software systems have safeguards that prevent people from slandering their product all over the internet, this software doesn't have such safeguards. You have to be very careful with the information you release to reduce the possibility of negative impact. Acknowledging that there are defects in the system is only half the battle, if you start talking about what your plans are and what you're working on you open a completely different can of worms, and now people are expecting the fix to be expedited because you acknowledged it, what happens when you acknowledge an issue but it takes 6 weeks to fix (or longer)? What happens when something else comes up and you need to refocus your effort? Are they supposed to televise their scrum meetings so everyone can be up to date with the current process and what is being worked on? Will people be happy when Bungie comes around and tells people that they had to pull people off the bug fix they announced they were working on weeks ago?
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Edited by PatchworkViking: 1/30/2015 9:11:33 PMYou make a valid point, but I feel like you are dramatizing the issue a bit here. That being said, the company I work for does have an active and working relationship with paying customers in a business setting, so you are right that there's a limited incentive from a business standpoint for Bungie to do any of this. On to the counterpoint: No company is going to publicize scrum meetings, however, these aren't internal issues for internal departments to hash out. The customer has brought these into the light and, at this point, it seems that the issues are being ignored. Acknowledgement of the issues and honesty regarding their treatment (to a point of course, some things are just going to go onto the back burner and/or disappear) of the issue makes it so the customer doesn't worry about the future of the product. It's not like being quiet is preventing people from being angry. Also, if at any point they feel the need to fall back to silence on certain issues, the option is still open to them. At this point, it really isn't a problem that affects their bottom line, so I don't expect any actual changes. However, when it comes down to questions like "Do you trust this company?" "Would you recommend products created by this company?", the answer is very often going to be a disgruntled "No" from any random person you ask unless their customer service / community responsiveness drastically changes.
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I don't agree, the disgruntled customers are the ones voicing their opinion, perhaps the people that feel like Bungie should be addressing the issues that they keep copy-pasting throughout the forums feel that way but they only make up a small percentage of the millions of people who actively play this game and are satisfied with the status quo. Of course bugs annoy everyone, but many complaints ask for game changes and new features, so why is it okay to buy a game, then expect the developer to modify it to suite your needs? Why is this okay with software but not other products like a car? What dictates that the customer rules software but the business rules in other fields?
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The reason they are different is related to the way that they are sold: 1. A car is fully defined and complete when it is purchased. It is marketed as the "latest in X" and the "best in Y". All sequels completely outrank this, but at the time of sale, the customer knows precisely what to what end the money is being spent. The relationship between the customer and the dealer ends at the lot boundary, unless the customer has been sold something that doesn't fit within the parameters of what has been marketed. Ex.: If Bob buys a Honda Civic that is the best in highway mileage for automatic transmission vehicles on Tuesday, and then on Wednesday, a new Honda comes out that is better, Bob still has to stick with his vehicle. He got what he paid for and the relationship is already over. 2. Destiny was projected to be a 10-year mmofps experience. People bought it preemptively based on what was marketed to them. The commercials and initial development videos were STELLAR. A space fantasy rife with adventure. What we received was a mechanically sound but fundamentally empty game with many broken parts. Even if these parts were a luxury, they were still marketed. Also, due to the live nature of the game (projected by Bungie's words, not the community's demands), many assumed that the game would be improved as it was expanded. Ex.: If Bob was shown a Honda Civic that had a functional air conditioner, a stereo system, and was the color blue when he made the purchase of that car, but was instead saddled with a red Honda Civic that had no luxuries and a few major issues while driving meaningful distances, he would be pretty upset, and the dealer would likely be forced to rescind the deal. All of it comes down to marketing. If Destiny had been marketed as a "Shoot Things In Space: The Game" instead of a live MMO with constant updates and a 10-year plan, I don't think there would be anyone in these forums complaining (or in the very least way fewer). However, due to the initial commitment to the universe and its progress, players have an inevitable expectation that this should be getting better. I am going to preemptively address a couple of counterpoints: The financial difference between the commitment to buy a car and the commitment to buy a game is staggering. This is something that cannot be argued, and I don't think anyone is going to attempt to argue it. However, the small price tag does not exonerate Bungie for being deceptive, for being ignorant of complaints, or for being overeager in their initial statements about the game. Due to the fact we did not sign a contract when purchasing Destiny, the community is not owed anything for which we have asked. We have all made our bed, and we are to lie in it. This doesn't mean we can't ask for changes and information about intentions. I already jumped ship on this game back in October, and I am sure that those who stuck it out are constantly wondering if it is going to be worth it. None of this would be an issue with clear and honest communication. If Bungie's intention is to avoid the public spotlight with silence, it is ineffective due to the fact that it is their own words that have gotten the community in such a fuss anyway. If these issues are not going to be addressed in the current edition, but will be in the sequel, simply say it and allow the discussion to die. To your point about this being the angry 1%: You are probably right about this forum's complainers being only a small fragment of the people who play this game, but a quick Google search or a trip to r/DestinyTheGame is indicative of a greater dislike of the game and its treatment. A trip to Gamestop or another local game store will show you how many used copies of Destiny have piled up while disgruntled players return their copies. While a great bulk of people still play this game, it would be foolish to see all of that and assume that there isn't a problem.
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Edited by FlyingSculpin: 2/2/2015 10:09:40 PMWhile I agree they are logically different, they are still products and should be treated as such. 1) You don't pre-order cars, you generally vet the purchase before making the purchase. Video games allow you to pre-order, but you are in no way obligated to do so, you are very much welcome to wait until release and test the product before you buy it, just like a car. There may be incentives tied to pre-ordering, and if you'd like them then you have to pre-order and risk receiving a product you don't particularly enjoy. 2) Destiny was sold as a 10 year franchise. This is exactly what I'm talking about when people misinterpreted what is advertised and make false claims based on their misinterpretation. You provide an example of risk using a car, I'm curious how that maps to Destiny. I've watched the Vidocs, I've seen the "proof" videos and none of them do much. In fact they're all conjectures that mean absolutely nothing. The are literally clips spanning through environments, the clips are only seconds long, yet they somehow tell this story of a grand game, with grand design, and an amazing, fully fleshed out, story. Really? Did we watch the same thing? Because I surely didn't get that from the videos, perhaps from the "we hope to's", but nothing that can be substantiated with any solid video evidence. I hardly think that marketing fluff words can be called deceptive, "become legend"? Like really? That could mean anything, and everybody is going to have a different definition of what that means, so who is right? Almost everything they claimed was prefixed with "we hope to", so again I will refer back to my statement that there is a lot of misinterpretation going on here, a lot of word twisting, and a lot of overly high expectations. We didn't technically sign anything, but when you agreed to the EULA you essentially provided your digital signature. The communication is honest, please point out any statement that was made by Bungie that was not honest, with evidence of dishonesty, please. I'm not sure if that means anything. Walk into GameStop and you will see used games for every single game they are selling. Please explain the correlation between returned games and a giant problem that needs to be addressed. Destiny may not be for everyone, but just because some people returned it doesn't mean it's somehow failing. I think the millions of daily players pretty much disproves this statement. Like I said, the disgruntled people are the ones bitching, those are the people you see. You'd think Obama would have been impeached by now if you went by the right-wing internet drivel, yet somehow he won both of his elections, by landslide victory...