It feels very much like the bigger software companies get their price points significantly wrong when trying to monetise items (regardless of sales). Ubisoft (ghost recon) and Activision (dear lord - blacktops 4 sold it's soul) are notable examples. At present, eververse feels like it is taking its lead from the wrong example competitors. If you look on the store today: The 'Golder Pride' sparrow is 800 silver coins. The 'Precise Strike' emote is 1000 silver coins. 500 Silver coins cost £4.49 ($5.79) 1000 Silver coins (+100 free) cost £8.49 ($10.95) Now compare this with Indie game Rocket League. The back to the future delorean car (which is much like a ship or sparrow in Destiny) costs £1.50 ($1.93) The batmobile pack costs £3 ($3.87). A pack of 3 cars costs £4.65 ($6.13) In terms of value for money and positive customer journey for the fanbase, there really is no contest. Bungie get so much right with destiny that it would only take a compromise between the current values and those of a game like Rocket League to correct eververse for the long run (although wouldn't it be incredible to see them adopt a similar pricing strategy) Why not simplify the store? A maximum price of 500 silver coins £4.49 ($5.79) There will then be smaller items at 250 silver coins (e.g. a transmat or ghost). The incentive then to buy 1000 coins or 3000 coins with the additional free coins become more attractive. There is no confusion with items priced at 700 coins (which is a horrible way to try to get people to spend more money that they want). But more importantly of all, the community would recognise an improved value for money and would be more likely to invest in the longer term on items and indeed DLC content. I am positive that the income stream would be similar at a more competitive price, but the trust of the fanbase most critically would be significantly higher.