Some people just loathe PVP to be honest. I'm not a fan myself. Played it enough to get to rank 3, just so I could have all factions that rank or higher, and just stopped playing it. I did come back and have a little fun with Iron Banner, but even that I didn't play enough to get my rank up to buy the gear. Of course I just don't care about getting the PVP marks, and have far more then enough fun with all the PVE content. I can promise you I'll be around a lot longer than 6 months, just like many others that are similar to me because they've discovered a very simple solution. Playing more than one game at a time. Its really not that difficult a concept ;)