Problem with kd is, you can go into a game and snipe, go 5 and 0 (5kd) or go 30 and 10 (3kd). This is what I think combat rating is...maybe a scale of average points. Big difference between a person who scores 3400 points in a clash match and one who scores 600.
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In clash if every single person on your team goes over 1.0 k/d you don't need anyone to score 3400 points. Just emphasize not dying then. Most people don't play that way though.