This is not any of bungies choices it's activition owns bungie and makes all the marketing decisions so don't blame bungie blame activision for blamming it all up
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Activision does not own Bungie. They are in a 10 year long publishing agreement, but Acitivion does not own Bungie. It may seem like it with the way that Bungie has been lately, but this version of Bungie started about a year post-Reach.
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Yea didn't mean literally own bungie but the same thing happened to ESO with the subscription all bad dlc choices on games are usually made by publishers not all the the bit most of the time