Destiny presents a fascinating universe, but the problem is that isn't properly expanded upon, and more importantly, it isn't relevant to moment by moment gameplay. Humanity met the traveler, had a golden age, then the Darkness came and ruined everything, now we're building up again. Okay, that's cool, but there's a problem here. There's a ton to the background, but why am I fighting the Fallen? Or the Hive or the Vex or the Cabal? There is no [i]reason[/i] behind any of it that is readily apparent. We're know they're associated with "The Darkness" and we're supposed to hate them for it, but no part of that is made clear or expanded upon as far as I can tell. The enemy factions, too, have interesting concepts that are pretty undeveloped. The Hive, the Fallen, the Vex, the Cabal, they're all faceless and interchangeable, fundamentally the same mobs with a slightly different bag of tricks. They have no dialogue, no prominent characters, no apparent motivations. I don't feel righteous killing them, nor do I question my morality. It's like mowing the lawn, things come up which must be put down. This problem is pervasive. Destiny's universe is compelling, but it fails to tie it in. It fails to explain itself, or even hint that there is a compelling explanation. People are loving the game right now, but I fear that without the lore getting hooks into them, we'll start to bleed players rapidly once everyone starts hitting max level and facing down the grind. Everything's too monotonous right now in PVE, and the story elements are obfuscated or held in cutscenes. Bungie, if you're reading this, you need to get on this problem [i]right now[/i] before it's too late. You have the budget and user momentum to move fast, don't waste it. You need to get from your writing team a layered, long-term strategy for expansion of lore which gives the players a bit now because they're HUNGRY for it, but more over time, gradually teasing and then supplying bigger revelations. But more importantly, [b]you need to get your writers in the room with your designers/producers[/b], because right now it feels like they aren't talking. You need to start telling the story of Destiny not in grimoires or hidden features, but in the gameplay itself: Show, don't tell. You need to have enemies that talk, enemies with faces! You need to have missions with repercussions that are felt by the player instead of feeling like one-offs that never amount to anything. You need to show me [i]why[/i] the Fallen are different from the Vex, or from the Hive, or from the Cabal, how they're related to the Darkness, and why we should hate them on an individual basis. You have an interesting thing going in the main story and I'm excited to see that through to its conclusion, but this is an MMO: Telling one main store is not sufficient. You need to [i]build a world[/i] and so far, Destiny has largely failed to do that.