[quote]Microsoft marketing and strategy officer Yusuf Mehdi says that this name change might give the Xbox One the edge it needs to outsell the PlayStation 4. He has cited many lengthy internal studies that all come to the same conclusion: no one wants to buy something called the Xbox One. “Everyone loves Titanfall but not everyone knows that it’s a Microsoft exclusive game,” said Mehdi during a press conference at EA earlier today, “To dispel the notion that Titanfall can be played outside the Microsoft family, we have decided to rename the Xbox One to the Titanfall Player. We know that this name change will be so drastic that when gamers pick up the Titanfall Player, they will say how much worse the Xbox One is in comparison to it. That’s the power of Titanfall.” “We believe that perception is everything,” continued Mehdi, “Gamers will start to open their eyes and realize that their Titanfall Player can do so much more than just play Titanfall. With this new name, it’s all about giving things a chance. When gamers first open up their Titanfall Player, they might notice the new Titanfall Camera that comes with it. Many of these gamers would have dismissed the usefulness of such a device, but with the Titanfall name, gamers might actually start using these cameras.” After Mehdi finished his portion of the press conference, Titanfall director Steve Fukuda approached the stage to say how happy he is that Titanfall is finally getting the recognition it deserves. “I believe the only reason why the Xbox One sold extremely well was because it could play Titanfall,” said Fukuda, “We’re glad that Microsoft has realized that the Xbox One name was actually holding Titanfall back. The new name gets right to the core of what this console means to most gamers. I’m surprised that Microsoft did not make this decision earlier. When I heard people talking about our game at E3, many of them were already referring to the Xbox One as the Titanfall Player.” EA CEO Andrew Wilson has made a similar decision by renaming the Titanfall publishing team to Titanfall Publishers rather than EA Games.[/quote] Thoughts on the new name? Have to say I love it, sooo much better than "Xbox One"