Each season, Eververse typically gets updated with 5-6 ship, sparrow, and ghost sets. 1-2 legendary armor ornaments, 3-5 shaders, 3-5 finishers, 5-8 exotic weapon ornaments, 6 exotic armor ornaments, 3-6 transmats, 15-18 emotes, 4-6 ghost projections and finally 3 legendary armor ornaments inspired by exotic armor.
So, in other words, about 65+ items are added to Eververse, and that's not even counting seasonal event items like event cards.
I'm willing to bet bungie easily has a few dozen to several hundred employees focused purely on developing Eververse items. This would be enough to generate 1 new crucible, gambit, and strike/mission map every season. This reminds me when Curse of Osiris came out and the community called out bungie for adding roughly 100 new items, but 80 of those were Eververse items
I suppose you could argue that Eververse is bungies money maker, however the bulk of the community typically uses bright dust and about half the items no one buys like ghost projections. Then there is the fact that the cosmetic section has become so bloated, that a lot of people, myself included, have just started passing on items just because we have so many items unlocked that we don't even use.
Personally, I feel that bungie should cut down the amount of cosmetic items per season and per year, and then put those freed up resources to good use elsewhere in the game. For example: instead of giving us 1-2 meh legendary armor ornaments every season, maybe release 1 kick @$$ ornament set every year or maybe twice a year. Instead of throwing out a bunch of garbage ghost, ships, sparrows, half of which don't even match the theme of the season, why not just release 1-2 sets that actually match the seasonal theme. Emotes are probably the most expensive to produce, since I believe they use motion capture, so again, why not cut that in half. Then you have transmats and ghost projections, which probably 90% of the community doesn't care for, so you could honestly probably just release 1 annual set based off the themes for the upcoming seasons. (This would give the community something to speculate over as well)
These are just my thoughts.
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I’ve never bought an armor set or ghosts from eververse for silver. It’s only in rare circumstances that I see something really cool that I got it for silver. Can safely say I haven’t bought anything from the cash cow in over a year and it’s gonna stay that way.