Always has been. This is so cathartic for everyone trying to point this out over the years only for the blind fanboys in denial to deny it like their lives depended on it. They created an entire generation of players who would happily corporate shill for them, FOR FREE, and all they had to do was keep releasing exclusive dresses for all of the self important try hards desperate to stand out and be the main character. Hey, remember how they hired actual behavior psychologists to figure out how to make the perfect FOMO experience for players? Literally preying on addictive personalities and exploiting them, with no actual regard for the players themselves? And remember how many idiots outright denied it and said that was BS, even when you showed them actual literal proof? Speaking of which, check this out. [quote] Three years before Destiny's release, Bungie began testing it with a large group of people. After hours of play and data collection, the developer discovered there were five different player types in Destiny: Short Campaigners Long Campaigners Short Omnivores Long Omnivores The Specialist Known for being the ones who would dabble in all types of content, Bungie focused on appealing to the so-called "omnivores" of the group. [/quote]