Putting everything new and shiny behind a paywall/Microtransaction is what's killing players to play. You can add new dungeons/raids and then find out, wait I need not only the new expansion but also either a specific ediftion, or have to buy the new dungeon key. It's the same issue WoW is having, anytime it's new there is some excuse as to why it should be offered as a microtransaction and not allowed to be unlocked in the game. All these exotic skins or even the 30th anniversary price for a dungeon/exotic was a slap to the face. Celebrating a new holiday/event and then sticking on some price tag to provide a "reward" that should be available in the game and not for real world money. Currently farming the Solstice for a white glow, and to get the more vibrant glow is either cash in all the Bright dust you earn, which is already to get that much is an insane amount of grinding minus the new seasons where you get the bulk amount, or by paying with Silver from the Eververse instead of allowing it be earned in game as it should be. It's just getting worse and worse and sadly I don't see this ending anytime soon.