https://www.sciencedaily.com/releases/2019/09/190925133637.htm
Total time spent by players in a game is an industry metric used to establish valuation. Which influences investors and possible partners.
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Ok - id argue if they improved this stuff they would make more money in game but don’t have science/research to back up. Just an opinion. This article seems more focused on making game challenging etc to keep player engaged and then exposing them to more ads. Making me spend more time depositing fractaline in no way makes me want to spend at eververse but maybe it does for some people. If the metric drives investment stuff then it depends if bungie needs to raise capital or not. They don’t seem to do any external advertising in game that might be driven by this metric.