Still don't know why they felt the need to change things up after D1.... even though I didn't get my Gally till the end when Xur sold it ( then it dropped 3 more times ) it was something to chase... you remember, when Exotics actually were worth the grind and we all used one in our load out. I could always find something worth doing and even replaying the entire game from the beginning was fun.... that's what they lost, I don't think it's due to any player but a cooperate decision most likely revolving around improving the bottom line.
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Because Activision wanted an e-sport to match Overwatch. And Jon Weisznewski wanted to give it to them.
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No one ever gave a straight answer to this. So we can only speculate what kind of crap was flowing through their heads. But, Vanilla D2 was total garbage. Every major design decision was wrong. And every significant change has either been walked back (Shitty Dual Primaries) or led to a feature being completely removed (factions, Trials) because they seem to be completely incapable of fixing simple problems.