Everything in the store is aimed at Destiny’s “Whales”. In my opinion, there’s needs to be more cheaper items up for grabs. I believe that more average players would be inclined to spend money on Eververse loot if the prices are more affordable. It’s like eating an M&M, you tell yourself your only going to have 1, but it’s so tasty, and so small, that before you’ve realized what you’ve done, you’ve probably had a handful.