Bungie and it’s diehard loyalty to the “streamer” has been all over the forums lately. Why couldn’t bungie just send out a video via the TWAB? Instead they they bring in the youtubers. I wonder why.
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#destiny2
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7 RepliesGame journalists probably. Why?
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Have to remember that when Activision left, they took their marketing team and marketing funds with them. The cool live action hype ads are a thing of the past. And if you had to foot the marketing bill, and no longer had funds to flood tv and the internet with ads to hype up, the upcoming dlc, would you really choose to not utilize, "Free hype," generated by dedicated D2 content creators? I know, I wouldn't.
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Free advertisement. Basic business principle.