Besides the content they [i]did[/i] give you, instead of the same thing last year.
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Which is the ability to bake cookies by doing what we already do to get rewards we already get. Technically it's new, but it's not adding anything really new at all. Kill crap, deliver crap, get crappy reward, rinse and repeat. Last year all we had to earn was through eververse, this year is the same. The sparrow does jack shit, the MG is only there to be a solar MG with worse stats than both other MG's and it's literally given to you right away. What's there to earn? Eververse gear, plus there's another emote locked behind a paywall. At least in the festival of the lost we had something different. It was killing more ads but it was different, it had more to do and we earned an auto rifle as well as emblems and a shader. Somehow people are ok with having a repeat of last year's dawning with a cooking simulator slapped on it to give the illusion of 'new' stuff when it's not any different to what we already do and get. It's all literally the same and the 2 items you're given suck.
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Plenty of people disagree with you and are really enjoying the Dawning. I am one of them. Maybe Battlefield V would be better suited for you?
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That's fine, you're allowed to enjoy it. I was simply hoping for something to do that has anything new like the festival of the lost event. What can you earn from cookies? Pretty much nothing you can't earn elsewhere, right? What were we angry at last year, the lack of any earnable rewards outside of eververse. What do we have now? A sparrow that does almost nothing that only works in the dawning and a machine gun that is only there to be solar and is worse than both other machine guns. At least acknowledge that this year is the same as last year with a baking activity off to the side that grants nothing new. Plus, I've already said that the only argument against SRL which was established as a part of the dawning was, "it's not a racing game", those same people think that cooking Mama Jr is ok instead.
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Were they supposed to make tons of new content for a yearly event? They haven’t before, why would they start now?