As a software Dev in real life I've learned it's pretty tough to say why a project failed if you weren't on the team or involved in implementing the system.
Take that how you will.
English
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None of us are on the dev team and I think we can all tell you why this has failed, so...
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He's referring to Deej/ Cosmo. They aren't developers they're just their voice
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I'm also referring to OP, we don't know that they had a bad development cycle. They might have just done a bad job.