Highly doubt anyone, especially the company cares since xbox one sales surpased 360 sales a while ago, so they are already making more money on it than their previous console. Also everyone. Should be compared to nintendo right now because they are currently making a comeback to top sold system, in fact once they start getting enough systems out i can see them easily becoming the top selling console of this generation (especially seeing as they have been consistently sold out). It is cheaper, has had better marketing, and finally shows a promising lineup of games with one of their best games of all time out as a release title. So ya i dont know how you think being compared to nintendo at this point is an insult.