Either by having a separate slot for appearance or by tagging a piece of equipment (ala DS3).
This would create a Player Impulse separate from the light/stat gain grind as users would seek out full sets of armor as well.
It would be nice if this was considered for D2.
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rumors, yeah i know not solid and all, have it that transmogrification will be in D2, however i want ot see before i believe.