The streamers are basically free advertising for bungie when you think about it.
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The best streamers do a lot more than just lighthouse carries (competitive my ass, btw). As far as competitive PvP streaming goes: I give a flying crap about watching carries. I would rather want to watch Trials matches between top players. That's btw how every real world competition transmissions (TV etc) work. People don't care about a national league baseball or basketball team playing a 3rd class province team. They want to see the best play the best. Bungie's concept here is so flawed. How twisted a mind must they have to believe carry streamers would be a good advertisement for them. The best advertisement for Bungie would actually be a well polished, thoroughly enjoyable game.