It's not a preorder emblem.
In the week leading up to the release of Rise of Iron, there were 5 "infections" spreading around the game. Glory, Splendor, Fortitude, Brilliance, and Magnificence. You had to be infected with at least one of them to unlock the emblem, if I'm not mistaken.
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Really? I had 3 of those, didn't get the emblem.
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Ok, thx everyone for the help :)
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Very welcome!