They say it's because the big companies don't invest in security yet their not actually attacking their security to make the point. Go hack the NSA and mayb someone will pay attention to your "l33t sk!llz"
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Though it did prove the lack of protection Sony puts into their servers. They took actual damage last year, Sony reported that as the reason to why it took so long to get back up.
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Ah well it'll be neat to see if improvements where made