Healthier alternative to tobacco products. The same reason why I vape. Some people will say "well why don't you just quit?" Well Jimmy, I'm glad you asked. I don't just quit all together because I enjoy nicotine and instead of giving it up, I'd rather consume it in a healthier way. Do I think they're promoting it? I haven't heard of any streamers promoting it but if any of them were to promote vaping I'd hope they'd be promoting it to legal smokers.