That's great and all but why do the players have to leave your game to take up that challenge? That answer has no bearing whatsoever on having an in game lfg. Having in game lfg still make players have to look for teams and build up clans, which is what you say you want. There is no logical explanation you can deliver or argument you can muster to being against an in game lfg but still say finding people is what u want us to do. I mean, is it that you people want your player base to be reliant on apps and sites your company doesn't control? What happens to your "end game content" when those 3rd party sites shut down? Do you honestly think players will go out of their way even more to find people? No! They will go to the other games out there now that have a in game matching since it's too much of a bother to try fixing destiny lack of content and availability. You say the end game challenge is to find people. That's great, we don't mind doing that at all. What the player base is sick of is you guys can't get your act together and actually have the option to accomplish what u want the players to do. Tell you what, If u can give us a cogent and logical answer as to why an in game lfg is bad for destiny, we might actually accept that you people know what your doing. Until then, I hope more and more people lose interest in this game. Maybe when your company fails you'll understand the people who pay and play your game are smarter than your corporate big wigs.