So you have seen key codes in the past, and I said in another thread, that selling keys at a reduced price could be a potential "fix" to this. Allow people to buy 1 copy of the game, and then allow individual accounts to buy "keys" to that copy. You could further limit it by providing a limited number of keys to each copy. So a dad could buy a copy of the game for himself, and then give his kids the two keys that come with the copy. the kids then log into their accounts and enter the key which allows them access to the copy of the game, and then they pay a fee granting them media usage rights to that copy in addition to the dad, and bam everyone wins.
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Yeah, but I still don't agree with you about the publishers right to invalidate the local license. What I have seen is publishers selling a single player game on disc, and including a free multiplayer key with the package. I believe this key is still a local license for the mp portion, not a system only license. But as I said I have no experience with this because it's a crap move from the publisher.