Say you have a product and only 2 major buyers of said product. If one of those 2 clients offers you some bags full of money for a few special exclusive versions of your product so they can sell it ahead of their competitors for a little while, would you make that a deal? If you say yes, you're a smart business man. If you say no, you've just failed Business 101 and go back to asking customers if they want fries with that.