Almost all of the end game PvE content has had some type of cheese or exploit and has given awesome rewards..... until trials, there was no end game level rewards that were obtainable through PvP. PvE players have three different types of activities (raids, PoE) to get awesome armor and weapons. Let the PvP players have one piece of the action and if you want in, find a good team and put in the work. Matchmaking would be a huge mistake. I don't want to spend hours upon hours looking for the right team mates who can carry their weight and go to the Lighthouse with, I don't have that time to invest because of work and family. I'd rather it stay the same, be a challenge, and go to the Lighthouse 1-2 times a week with the people I have on my friends list and in my clan.
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Matchmaking would be fine if it was optional.