That isn't exactly the point of the philosophy. The customer always being right is a way of saying that if the customers buying product from a company are saying that something is wrong with it, regardless of the fact of whether or not the company itself thinks it's fine, the customers do not. If the customers think something is wrong, and in turn it affects their buying decision, the company's opinion on whether something is wrong with their product matters little compared to that of the customer since it is the customer's buying decisions that ultimately affect the prosperity of a product. Basically, if the customers aren't happy and stop buying as a result, the company won't be happy either. Some of the most successful companies like IBM use customer service as a focal point for their success because they realize this. That is one of the reasons why we got an apology from Luke Smith, because Bungie and Activision realized this as well.