Just get over it. Britain gets whacked with price increases all the time. Look at the iPhone, u can buy one sim free for $400 in America or for £599 here, clearly when u convert £599 to dollars it's a LOT more than the yanks pay. It sucks that we pay around £600/£700 return to fly the east cost with BA/Virgin, but on average the yanks pay $400/$500 to get to London from the east coast. We're not called rip off Britain for nothing!