I think everyone should be weary of Activision, EA, and Ubisoft and really do some research on how much a individual game will try to milk you (Battlefront's deluxe edition has exclusive emotes too but at least I don't have to buy two copies of Battlefront to get them if I want them) Microtransactions (red bull is in effect a microtransaction) are akin to the foot in the door technique: small requests are agreed to before asking go for a larger purchase, likely the season pass or just cascading red bull xp boosts or consumers allowing more microtransaction content in Destiny. The collector's editon is a lesser known opposite to that: the door in the face technique where something is so outrageous that you instead agree to their lesser option ($40 expansion) which is the same price or inflated from something you may not have otherwise bought. It's a bit more complicated then that though: it's also a price lockout, pressure from exclusivity on the physical edition (hell even deej makes that his first priority in his response) you'll also find people more well versed in economics than I am somewhere in this mess. Finally finding uses for those social psych classes I took in college. Businesses exist to make money and if they can get away with something that makes them money they'll do everything they can to exploit it further. On the flip side consumers getting angry means overall less sales and they'll try to make it better. Tomorrow decides what happens.