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6/24/2015 8:43:11 PM
6
Whatever happened to the philosophy of "the customer is always right?" Seems to me that the gaming industry prefers to bait their customers more than giving them what they actually want or need and it will only keep getting worse at this point.
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The customer always being right is a fallacy created by the customer. If I, as a customer, am always right, why should I ever pay for anything? Why can I not demand ownership of the company? What if I'm a total idiot? The customer is only right when they're actually right.
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It wasn't an idea created by customers, it was created by smart companies who know that making sure their customers are happy and keep buying from them as apposed to their competitor ties directly into making sure to address the points the customers make. That is why their are surveys and customer feedback, because what a customer thinks matters greatly to the company that customer buys from, especially if that company is trying to establish brand loyalty in their customers as well.
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That isn't exactly the point of the philosophy. The customer always being right is a way of saying that if the customers buying product from a company are saying that something is wrong with it, regardless of the fact of whether or not the company itself thinks it's fine, the customers do not. If the customers think something is wrong, and in turn it affects their buying decision, the company's opinion on whether something is wrong with their product matters little compared to that of the customer since it is the customer's buying decisions that ultimately affect the prosperity of a product. Basically, if the customers aren't happy and stop buying as a result, the company won't be happy either. Some of the most successful companies like IBM use customer service as a focal point for their success because they realize this. That is one of the reasons why we got an apology from Luke Smith, because Bungie and Activision realized this as well.
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Edited by TankerWeasel: 6/25/2015 4:49:38 AMThat philosophy is long dead
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I think everyone should be weary of Activision, EA, and Ubisoft and really do some research on how much a individual game will try to milk you (Battlefront's deluxe edition has exclusive emotes too but at least I don't have to buy two copies of Battlefront to get them if I want them) Microtransactions (red bull is in effect a microtransaction) are akin to the foot in the door technique: small requests are agreed to before asking go for a larger purchase, likely the season pass or just cascading red bull xp boosts or consumers allowing more microtransaction content in Destiny. The collector's editon is a lesser known opposite to that: the door in the face technique where something is so outrageous that you instead agree to their lesser option ($40 expansion) which is the same price or inflated from something you may not have otherwise bought. It's a bit more complicated then that though: it's also a price lockout, pressure from exclusivity on the physical edition (hell even deej makes that his first priority in his response) you'll also find people more well versed in economics than I am somewhere in this mess. Finally finding uses for those social psych classes I took in college. Businesses exist to make money and if they can get away with something that makes them money they'll do everything they can to exploit it further. On the flip side consumers getting angry means overall less sales and they'll try to make it better. Tomorrow decides what happens.
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Well they think consumers are all idiots so in their minds we aren't supposed to know all of these things lol. Brand loyalty doesn't constitute the level at which they are trying to charge us for their product. I love Destiny and I have played since the beginning but I must say I am really curious at what the future of this game is going to look like with the current rate which they keep asking for more and more money. Hopefully the community stays as vocal as it has been because thats the only way change is going to happen. So glad I decided to go for an MBA lol I actually can see what's going on now.
