I think that's what was planned. Get idiots to pay over the odds for stuff they already own, just to get a couple of digital items. Get idiots to preorder after the last preordering fiasco. Drag in some noobs to rob, whilst simultaneously robbing your most loyal fanbase. Sounds like Activision to me. I'll buy it half price a couple of weeks after it comes out and people start returning it. I won't be in a rush to get it, it's September, ffs, it's not like there's going to be a shortage of games, and if Star Wars is even half as good as it looks, I probably won't even buy TTK.