They are compelling us to donate for a cause of their choice and giving us an emblem and shader in return. On top of that there is no way all the money is going to charity, and shipping still has to be paid. I personally donate to charity (and volunteer) on a regular basis, but I do not want a company telling me where I should donate - based on what is trending in the news at the moment. Edit 1: I felt like I'd put this edit in to all the people who are replying, "what do you do", I have replied to a couple posts already so I apologize for repeating myself, but I thought I'd point out that I do do my part for charity, and having an opinion about this does not make me "bad". How I contribute to society financially and with my time: I give money to Friends of the Israel Defense Forces which supports wounded Israeli soldiers. I also give money to and volunteer for Sudden Infant death Syndrome. I also volunteer at my local soup kitchen and the local chapter of the ASPCA. I should add in the past I've done work with the VA and the American legion to help veterans.