I think they've already stepped into it personally, when they shipped a game void of an actual story.
Edit: Just because I have 3 32s doesn't make the game badass, it just means I'm thorough and have a lot of free time.
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#Destiny
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For me I feel HoW will make or break the future content for Destiny. HoW is already off to a rocky start. Bungie needs to really ramp up PR and deliver a solid showbto attract the fanbase and have them fork over the cash. Otherwise the only Plague of Darkness come September will be on Bungie's future.