Because it's shit. There is so much great stuff out there, but you have to look beyond the normal stuff. The brands I'm talking about are there in the stores. They are there, you just have to talk to the clerks and they can tell you quite a bit about them.
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I like Jack Daniels because it tastes nice, can be mixed with many things if I fancy something different and/or want to stretch out the bottle a bit further. You can slate my drink choice all you want but it's no different than if I bashed on your music choice. When I want to try something new, I will look for something new. Until then, Jack Daniels and Stella Artois are my go to poisons.