Then why don't I have this problem with any other game?? Before this tv I had an older and crappier plasma where I played hundreds of hours of Halo, Call of Duty, Skryim, etc and never had burn in. The hud in this game is excessively bright and excessively opaque. You have no idea what causes burn in. The only thing that causes burn in is bright, STATIC, images. "too much going on" - this is the opposite of what causes burn in. A tv showing pure static (aka lots of stuff going on) will never have burn in. In fact some people use static to fix burn in. "too many pixels on the screen" - gibberish. Resolution has nothing to do with burn in Like I said before, my brightness is not too high. There is no reason a game that I played 2 hrs a day or less should burn in, when other games I played 3-4 hrs a day did no damage whatsoever. Why are you arguing against this? Does it hurt you to have the option to make the HUD transparent? Or to turn off the HUD when not in combat? If you don't want to use it, don't.