If it's a way to involve community members that is easily technically feasible and results in cool new in-game items, I don't see why anyone wouldn't want to do it.
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Most definitively it is a way to involve us. If I were Bungie I would do this immediately after the beta was over. It's not too long until September, but it's going to feel like forever to all of us. Give us something more to drool over, Bungie. It would be perfect timing to do something like this.