I think Bungie's up to the challenge, and because they've set up such a long term commitment, i can only imagine what kind of epic journey they have planned already. An ever-changing world that players interact with over the course of it's lifetime, from birth to death. That's something to be excited about.
Who's psyched to be along on this epic journey?
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World of Warcraft has lasted 10 years, hasn't it? No way a console game will go ten; I could be wrong, but no way, at least, not without major updates along the way