Last time I checked, the World Cup was a bigger event than the Super Bowl. Odd that such a "[i]boring[/i]" sport, as you put it, has such a big audience. [quote]Posted by: Xeena But then I realized that the reason the world loves it is because they can't [b][u]afford[/u][/b] to play a real sport.[/quote]It's the world's most financially important sporting event, attracting advertisers, sponsorship deals and a huge television audience. The World Cup trophy alone is worth an estimated £41,764 ($60,607). [Edited on 06.12.2010 2:27 PM PDT]